Mathews Inc.

LACROSSE FOOTWEAR DEBUTS OPTIFADE HUNTING BOOTS

FOR IMMEDIATE RELEASE

Portland, Ore. -­ Fall 2017 marks the first hunting season whitetail and waterfowl hunters alike will have an option to outfit head-to-toe in GORE™ OPTIFADE™ concealment systems. LaCrosse Footwear is proud to partner with Sitka Gear to introduce the first rubber hunting boots in GORE™ OPTIFADE™ Elevated II and Waterfowl Marsh patterns.

Both patterns will be available in the LaCrosse Alphaburly Pro model -­? the brand’s classic, premium hunting boot. Built with natural, hand-­?laid rubber over insulating neoprene, the Alphaburly Pro combines durable comfort and scent-­?free protection. An embossed neoprene liner increases air circulation to better regulate foot temperature in cold or heat, making the boot ideal for a variety of seasons and end uses. Featuring a cushioning EVA midsole and unique outsole pattern, designed to shed mud and debris, the Alphaburly Pro is built for long-­?wear comfort.

“We’re thrilled to partner with Sitka to offer hunters a new camouflage option in rubber boots,” says Chris Currah, Product Line Manager for LaCrosse Hunt. “Whether chasing whitetail or calling in waterfowl, the Alphaburly Pro featuring GORE™ OPTIFADE™ Elevated II and Marsh patterns offer complete concealment on the stand or in the field.”

GORE™ OPTIFADE™ is the first concealment system designed around the science of animal vision, rather than human eyesight. Unlike camouflage that incorporates sticks and leaves, GORE™ OPTIFADE ™ prevents prey from recognizing you as a predator, even if detected, making you “nothing” in their eyes.

The Alphaburly Pro GORE™ OPTIFADE™ Elevated II will feature a non-­?insulated and 800G Thinsulate™ Ultra Insulation version. The Alphaburly Pro GORE™ OPTIFADE™ Waterfowl Marsh will be available in 1600G Thinsulate™ Ultra Insulation. MSRP ranges from $169.95-­?$199.95. Both patterns are available July 1, 2017 at lacrossefootwear.com and select retailers.

About LaCrosse Footwear, Inc. LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The company’s trusted Danner® and LaCrosse® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, construction, industry, military services and other occupations that need high-­?performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our websites at www.lacrossefootwear.com and www.danner.com.

About Sitka Gear

Sitka Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. Sitka Gear products work together in systems, and each piece is designed and tested by the company’s core hunters, athletes, and ambassadors. Sitka Gear is owned by W. L. Gore & Associates, an advanced materials company well known for GORE-­?TEX® fabrics and many other industry-­?leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how Sitka Gear helps the driven focus on their pursuits. For more information please contact:

LaCrosse Footwear:
Erin Braun
ebraun@lacrossefootwear.com

971-570-5515

Sitka Gear:
Tyler Pearce
tyler.pearce@backbonemedia.net
970-963-4873 ext. 120

  • Sitka Gear